How to Get Rich (Without Getting Lucky or Losing Your Soul)

DECIDE WHAT YOUR path in life will be. Some of us give our all to a great cause, like Kevin Strom and Will Williams are giving their all to bring about the renaissance of our race and a new spiritual basis for our society. That is a sometimes lonely, often dangerous, but immensely important path that they have taken, and some among us must take it. But many more of us, myself included, are better suited for business; for building wealth; for quietly raising White children with those new spiritual values; and for achieving significant wealth and using that wealth to support men like Chairman Williams, Mr. Strom, and the National Alliance. This advice is for us.

Seek true wealth, not “money” or status. Wealth is having assets that earn while you sleep. Money is merely how we transfer time and wealth. And status is your place in the social hierarchy.

Understand that ethical wealth creation is possible, despite the fact that many rich capitalists are profoundly evil. Providing people with the things they want and need need not be immoral. If you secretly despise all wealth, it will elude you.

Ignore people playing status games. They sometimes try to gain status by attacking good people who are creating true value.

You’re not going to get rich renting out your time (that is, working for a paycheck). You must own equity — a piece of a business — to gain your financial freedom.

You will get rich by giving society what it wants or needs — but does not yet know how to get, or get efficiently. At scale.

Pick an industry where you can enact long term strategies with long term people.

The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.

Jews have become fantastically wealthy through their compound interest strategy. Interest on “loans” — usury — is certainly immoral as it is practiced now. But the idea of compounding your gains is valid, and immensely powerful. Your strategy should be to iterate — repeat again and again — what works. And invest in what works. All the returns in life, whether in wealth, relationships, or knowledge, come from compounding your successes, which is not immoral. We, too, can harness that multiplying effect.

Pick business partners with high intelligence, energy, and, above all, integrity.

Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.

Learn to sell, honorably and truthfully. Learn to build real value. If you can do both, you will be unstoppable.

Arm yourself with specific knowledge, accountability, and leverage.

Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.
Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is “hot” right now. Building specific knowledge will feel like play to you but will look like work to others. When specific knowledge is taught, it’s through apprenticeships, not schools. Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.

Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.
The most accountable people have singular, public, and risky brands. Some become as well-known as a Trump, a Musk, a Perot. All make their mark on the world.

Archimedes said: “Give me a lever long enough, and a place to stand, and I will move the earth.” Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).

Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment. It can even be done without banks. Reach out to investors — other highly successful, and accountable, people.

Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.

Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.

Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that work for you while you sleep.

An army of robots is freely available — it’s just packed in data centers for heat and space efficiency. Use it. If you can’t code, write books and blogs, record videos and podcasts.

Leverage is a force multiplier for your judgement. Judgement requires experience, but can be built faster by learning foundational skills.

There is no skill called “business.” Avoid business magazines and business classes. Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

Reading is faster than listening. Doing is faster than watching.
You should be too busy to “do coffee,” while still keeping an uncluttered calendar.

Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.

Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.

Become the best in the world at what you do. Keep redefining what you do until this is true.

There are no valid get rich quick schemes. That’s just someone else getting rich off you.

Apply specific knowledge, with leverage, and eventually you will get what you deserve.

When you’re finally wealthy, you’ll realize that it wasn’t just wealth that you were seeking in the first place. That’s when you step up big time to help those who have sacrificed everything trying to build a better world, those who you’ve been (I hope!) helping all along on your way up.

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Source: a compilation based on the writings of the Angelic Philosopher, Elliot Dashfield, and National Vanguard correspondents