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SPLC — Cashing in on MS-13

Heidi Beirich, public face of the “Southern Poverty Law Center”

When you have “tracked” the Southern Poverty Law Center for as long as we have, you take it for granted that the company will find a way to make money off the latest tragedy or controversy du jour. The SPLC now has more than 300 full-time employees, many of them involved in marketing, public relations and fundraising and they are not about to let an opportunity to cash in pass them by.

JUST OVER A week ago, President Donald Trump ruffled feathers by referring to members of the violent and deadly Salvadoran gang MS-13, which has infiltrated many American cities and even smaller towns, as “animals.”

Considering the gang’s lengthy record of brutal murders, decapitation, torture and rape, “animals” is one of the kinder terms that could be used to describe them.

Naturally, Mr. Trump’s comments were clumsy and poorly articulated, as usual. Naturally, the SPLC and other Hate Industry players jumped on a chance to claim that the president was referring to all immigrants as “animals.”

Virtue signalers across the country couldn’t get their wallets out fast enough. Despite all the “outrage” and toga rending, Donald Trump has been a gold mine for these “advocacy groups.” The very mention of his name is guaranteed to agitate the donors and the money will soon follow.

According to its online tax records, the SPLC took in over $132 million in donations in 2017, up from $50 million in 2016. Its cash-on-hand endowment fund grew from $319 million to $432 million over the same period. Fully 98% of the endowment fund is designated as “unrestricted” in use.

Ironically (a term one uses so often when describing the company), the SPLC issued several statements declaring that: “Dehumanizing rhetoric — unacceptable from anyone — is especially dangerous when it comes from the mouth of the president.”

Considering the hundreds of millions of tax-free donor-dollars the SPLC has generated over the past decades specifically through the use of “dehumanizing rhetoric,” such as the ever-profitable “hate group” label, “domestic extremists” and “radical traditionalists” one has to wonder how the company avoids choking on its own hypocrisy.

“Unacceptable from anyone…”

Some readers may remember the SPLC’s longtime spokesman, Mark Potok, who was unceremoniously fired from the company in March, 2017, after 20 years of highly lucrative service, most of which was built squarely upon the use of “dehumanizing rhetoric.” Apparently, this usage was quite acceptable when Mr. Potok was channeling millions of donor-dollars into the company’s coffers.

One prime example can be found in a 2007 speech Mr. Potok gave before a hate crime conference in Michigan:

I don’t think there’s any doubt that these are human beings and it’s a mistake to regard them as just a bunch of sociopaths… though most of them are.”

That zinger drew a laugh from the assembled anti-haters, oddly enough. Potok continued with the statement:

Let me say… our aim… sometimes the press will describe us as monitoring hate groups and so on. I want to say plainly that our aim in life is to destroy these groups. Completely destroy them!

Feel the love. Donate early and often.

This brings us to the SPLC’s latest fundraising scheme. Just as the company found ways to cash in on the Confederate flag controversy in 2015 and the tragic death of Heather Heyer in Charlottesville in 2017, the SPLC’s growing team of PR professionals have come up with another classic fundraising scam:

“TELL PRESIDENT TRUMP TO STOP USING RACIST AND DEHUMANIZING RHETORIC,”proclaims the page on the SPLC website. “This kind of rhetoric is unacceptable from anyone,” they remind us, in a brief statement that completely omits any reference to MS-13 whatsoever.

How best to do this? A link to the White House website? No. Mr. Trump’s personal Twitter handle? Nope. Maybe a useful email link to your senators or members of Congress? Not seeing any.

Instead, the SPLC has conveniently provided a short online form where you can enter your name, location and email address. That’s all you have to do.

What happens to your personal information when you hit the blue button? The site doesn’t say. Maybe your name goes on a petition, though wouldn’t you’d think they’d mention that?

No. Just as with the SPLC’s brilliant, though now-retired, “Stand Strong Against Hate” map and its lucrative offspring, the “Wall of Tolerance,” your contact information will go directly to the company’s massive, in-house fundraising machine, and you put it there yourself, of your own free will.

Just as tens of thousands of SPLC donors, new and old, believe that they are “fighting hate” with their annual donations when their money actually goes to third party telemarketers, you haven’t “taken a stand against hate” any more than you have taken a solemn oath to “work for justice, equality and human rights.”

All you’ve done is given the Southern Poverty Law Center’s fundraisers your personal contact information.

Operators are standing by.

* * *

Source: Watching the Watchdogs

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3 Comments

  1. Travon Martinberg
    July 6, 2018 at 11:55 pm — Reply

    The SPLC provides a good way for wealthy jews to vent and feel good about themselves. Every dollar they send is one that won’t buy rural land where whites need to retreat to remain in mostly-white communities.

  2. Walt Hampton
    July 7, 2018 at 4:32 am — Reply

    If I were a member of the “Religious Right,”
    I’d be asking, “How in the name of Sweet
    Christ could He bring forward such a Gaud-
    Awful specimen of the Caucasian Race to
    enoble such a Holy Cause!?” Heidi? Arrrgh!

  3. JM/Iowa
    July 10, 2018 at 2:17 am — Reply

    “Potok continued with the statement:

    “Let me say… our aim… sometimes the press will describe us as monitoring hate groups and so on. I want to say plainly that our aim in life is to destroy these groups. Completely destroy them!””

    That means you and me personally. If you won’t join in Our Cause in a meaningful way now, White man, will you before you’re completely isolated and destroyed as well?

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